Current:Home > FinancePoinbank Exchange|Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -OceanicInvest
Poinbank Exchange|Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
Indexbit Exchange View
Date:2025-04-09 12:46:45
Beyoncé and ́sCéPoinbank Exchangeher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (6)
Related
- Trump wants to turn the clock on daylight saving time
- Broncos WR K.J. Hamler to take 'quick break' from football due to heart condition
- China accuses U.S. of turning Taiwan into powder keg after White House announces new military aid package
- Cops shoot, arrest alleged gunman who fired outside Hebrew school
- What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
- After the death of his wife, actor Richard E. Grant vowed to find joy every day
- Michigan Gov. Gretchen Whitmer signs a record budget centered on infrastructure and public health
- Pac-12 leaders receive details of media deal, but no vote to accept terms as future remains murky
- DoorDash steps up driver ID checks after traffic safety complaints
- Josh Stein’s gubernatorial campaign says it lost $50,000 through scam that targeted vendor
Ranking
- Former Danish minister for Greenland discusses Trump's push to acquire island
- Timeline: Special counsel's probe into Trump's efforts to overturn 2020 election
- In her next book ‘Prequel,’ Rachel Maddow will explore a WWII-era plot to overthrow US government
- Overstock bought Bed, Bath, & Beyond. What's next for shoppers? CEO weighs in on rebrand
- Tom Holland's New Venture Revealed
- Euphoria's Angus Cloud Shared His Hopes for Season 3 Before His Death
- Architect accused in Gilgo Beach serial killings is due back in court
- Fruit fly found in Asia forces partial quarantine of Los Angeles County: CDFA
Recommendation
New Zealand official reverses visa refusal for US conservative influencer Candace Owens
The Mets are trading 3-time Cy Young Award winner Justin Verlander to the Astros, AP source says
Forever? These Stars Got Tattooed With Their Partners' Names
Mississippi man gets 40 years for escaping shortly before end of 7-year prison term
The Daily Money: Spending more on holiday travel?
Seattle mayor proposes drug measure to align with state law, adding $27M for treatment
Missouri governor rejects mercy plea from man set to be executed for killing 6-year-old girl
News anchor carried the secret of her mother’s murder as Vermont police investigated